The Great Cooking Adventure
How might we improve the experience of parents and children cooking together?
Title for Research Section
Interviews
Story boarding
User Journey
Research on children-motor skills, etc
Opportunities
(example, need to change what this actually looks like)
Must have vs. Nice to have
Concepts
(20-6)
Follow up Research-testing/meeting with chef/validation testing
“Combination of butter knife and mid size plastic knife”- Chef
Top 3 Concepts
what was working? what wasn’t?
Chosen Concept
Focusing In
(Next steps of things to focus in on)
Recipe/Market Research
text size/word count for kids that age, what is out there? positives and negatives
The Essential tools needed in the kit(testing)
what is needed for each recipe/motor skills/age/ what do people have at home? what needs to be made for kids?
Illustration ideation/storytelling/branding
chosen color palette, font, why. themes explored, why recipes chosen, why.
Book Ideation
(sketches, mock up, testing)
Final Tool Design
(Validation interview with chef mentor) why, the details of the grip, tapered detail,etc
All The Details
(the book, the tools, the illustrations/themes/recipes, colors)